12 Services like mailchimp You Should Know

Finding the right email marketing platform is crucial for connecting with your audience, but the sheer number of options can be overwhelming. Mailchimp is a well-known starting point, yet its pricing structure, feature limitations, or specific focus might not be the perfect fit for every business. This guide is designed to cut through the noise and provide a clear, detailed comparison of the best services like Mailchimp available today. We’re moving beyond surface-level descriptions to give you practical insights.

Whether you're a small business owner watching your budget, a freelancer needing simple automation, or a marketing professional requiring advanced segmentation, the right tool is out there. Before diving into specific platforms, it's essential to understand the overarching principles of a successful email marketing campaign. For instance, developing a modern B2B email marketing strategy can significantly impact the effectiveness of your chosen service. Understanding your strategy first makes selecting the right software much easier.

This resource breaks down 12 top-tier alternatives, including MailerLite, Brevo, and ActiveCampaign. For each platform, you will find:

• A concise summary of its core strengths.
• An honest assessment of its pros and cons.
• Detailed pricing breakdowns.
• Specific use cases to help you identify the best fit.
• Key integration notes, including Notion via NotionSender where applicable.

We've included screenshots for a visual preview and direct links to get you started quickly. Our goal is to equip you with the information needed to make a confident decision that supports your business growth. Let’s find the perfect email marketing service for your unique needs.

1. MailerLite

MailerLite positions itself as a powerful, yet straightforward email marketing service, making it one of the most accessible services like Mailchimp for freelancers, small businesses, and content creators. Its core strength lies in combining an uncluttered user interface with a robust feature set that doesn’t feel overwhelming. The platform excels at providing essential tools without a steep learning curve, allowing users to build professional campaigns quickly.

Unlike competitors that often charge based on email sends, MailerLite's paid plans offer unlimited monthly emails, with pricing tied only to the number of active subscribers. This predictable cost structure is a significant advantage for businesses with high-frequency sending needs.

Key Features & User Experience

• Generous Plans: Paid tiers include unlimited landing pages, websites, and unlimited monthly sends.
• Intuitive Automation: The visual workflow builder simplifies creating automated email sequences for welcome series, abandoned carts, or subscriber engagement.
• Multivariate Testing: Beyond simple A/B testing, you can test multiple variables within a single campaign to optimize performance. For more strategies on improving campaign results, you can explore these 10 email marketing tricks to increase your open rates.

Pricing & Limitations

MailerLite’s free plan is quite capable, offering up to 1,000 subscribers and 12,000 monthly emails. Paid plans start at a very competitive price point. The main drawback is the account approval process, which can introduce a slight delay before you can send your first campaign. Additionally, some advanced features like promotion pop-ups are reserved for higher-tier plans.

Best for: Solopreneurs, bloggers, and small businesses seeking an affordable, easy-to-use platform with strong core email marketing and automation features.

2. Brevo (formerly Sendinblue)

Brevo combines email, SMS, WhatsApp, push notifications and transactional messages into one platform, making it one of the leading services like Mailchimp for mixed-channel campaigns and API-driven workflows. Small teams can launch multi-step automation without juggling separate tools.

The interface groups campaign types by channel, letting users switch between email and SMS flows in a single drag-and-drop builder. Customer data syncs across segments so automated triggers fire reliably.

Key Features & User Experience

• Multi-channel campaigns: Email, SMS, WhatsApp and web push in one editor
• Automation workflows: Visual builder for cart recovery, welcome series or lead scoring
• Transactional messaging: SMTP/API integration for receipts and alerts
• Pay-as-you-go credits: No subscription needed for low-volume senders
• AI tools: Content suggestions and optimal send-time predictions
• Segmentation & reporting: Custom filters and real-time campaign analytics

Pricing & Limitations

Free users get up to 9,000 emails per month with a 300-email daily cap and unlimited SMS testing. Paid plans start at $25 per month for 20,000 emails, with add-ons for extra channels or dedicated IPs. The pricing calculator can be hard to navigate, and costs vary by volume and features selected.

Best for: Small businesses and ecommerce teams seeking unified marketing and transactional messaging without high fixed fees.
https://www.brevo.com

3. Constant Contact

Constant Contact is one of the most established names in the industry and presents itself as an all-in-one digital marketing platform, making it a dependable choice among services like Mailchimp. It has long been a favorite for small businesses, non-profits, and local organizations that value straightforward tools and accessible, hands-on support. The platform's strength is its user-friendly approach, combining a clean email editor with features that extend into event marketing, social media posting, and SMS campaigns.

A key differentiator for Constant Contact is its emphasis on customer service. New users can benefit from guided onboarding, and live phone and chat support are readily available, which is a significant plus for those who prefer direct assistance over digging through help articles. This focus on support makes the platform feel less like a self-serve tool and more like a guided service.

Key Features & User Experience

• Robust Support System: Offers live phone and chat support, a rare feature in this space, alongside guided onboarding for new accounts.
• All-in-One Marketing: Integrates email with social media posting, event management tools, and SMS marketing add-ons, creating a centralized hub for campaigns.
• Extensive Integrations: Connects with over 300 apps and services, including popular platforms like Shopify, WordPress, and Canva. For tips on managing high-volume sends across these tools, review these 7 strategies to send more emails, faster and better.

Pricing & Limitations

Constant Contact recently discontinued its free plan, positioning itself as a premium service. Its pricing can become more expensive than some competitors as your subscriber list grows. However, the platform often offers an extended trial period, giving users ample time to test its full feature set before committing to a paid plan.

Best for: Small businesses, event managers, and non-profits that prioritize ease of use and want direct access to high-quality customer support.

4. AWeber

AWeber is a veteran email service provider known for reliable deliverability, straightforward automations, landing page tools, and clear pricing bands. It appeals to solopreneurs and newsletter authors who need a predictable cost structure and simple setup without sacrificing essential marketing capabilities.

Key Features & User Experience

• Tiered Plans with Limits
  Free tier includes 500 subscribers and 3 000 monthly sends (AWeber branding applies). Lite and Plus plans raise limits to 1 000+ contacts with unlimited sends.
• Drag-and-Drop Builder
  Create emails and landing pages from a library of responsive templates. Inline editing makes tweaks quick.
• Basic Automations
  Automate welcome series, tag-based follow-ups, or subscriber segmentation. Split testing on Plus lets you compare subject lines or content blocks.
• Integrations & Support
  Connect to WordPress, Zapier, NotionSender, and ecommerce platforms. Live chat and email support are included even on the free tier.

Pricing & Limitations

Free plan: up to 500 subscribers, 3 000 sends, AWeber footer branding.
Lite plan (from $19/month): removes branding, adds 1 000–2 500 subscriber tiers.
Plus plan (from $29/month): advanced segmentation, tagging rules, and split testing.
Main limitation is that advanced automations and promotional pop-ups require the Plus tier.

Best for: Small business owners, newsletter publishers, and freelancers looking for a dependable “services like Mailchimp” option with transparent pricing and solid customer support.

5. GetResponse

GetResponse combines email marketing, automation workflows, landing pages, funnels, ecommerce tools, webinars and course hosting into a single platform. This all-in-one approach helps small businesses and freelancers trim their toolstack while running email campaigns, selling products and hosting live or on-demand webinars.

Customers praise the visual funnel builder for mapping customer journeys from signup to purchase. The webinar module supports polls, Q&A and recording, so you can nurture leads without adding a separate webinar tool. Course creators can upload modules, drip lessons and manage student access directly in the same dashboard.

Key Features & User Experience

• Unlimited monthly emails on paid plans keeps volume-based pricing at bay
• Drag-and-drop automation and funnel builder for sequences, cart abandonment or webinar reminders
• Built-in webinar and course hosting, with live chat and attendee tracking
• AI content generator for subject lines, email bodies and social posts
• Web push notifications to re-engage site visitors

Pricing & Limitations

GetResponse offers a 30-day free trial.

• Email Marketing plan starts at $15/mo for up to 1,000 contacts
• Marketing Automation plan at $49/mo adds advanced workflows
• Max plan from $99/mo unlocks webinars and ecommerce.

Higher tiers are needed for webinars and course features. The broad feature set may feel overwhelming if you only send simple newsletters.

Best for: Online educators, infoproduct sellers and marketers who want a unified email, webinar and course platform.

Website: https://www.getresponse.com

6. ActiveCampaign

ActiveCampaign combines email marketing with a built-in CRM and deals pipeline, making it one of the most capable services like Mailchimp for teams focused on customer journeys. You get deep segmentation and visual automations that go beyond simple email blasts. Site and event tracking surface real-time behavior, so you can trigger messages exactly when a contact visits a key page or completes a purchase. Thanks to free migrations and on-demand training, getting started feels guided rather than overwhelming.

Key Features & User Experience

• Advanced Automation Builder: Drag-and-drop workflows support multi-step sequences, conditional splits, and goal tracking
• Dynamic Content: Show different offers or images based on subscriber tags, location, or purchase history
• Built-In CRM and Deals: Manage pipelines without a separate tool; link emails to contacts and deal stages
• Site and Event Tracking: Capture page visits, link clicks, and purchases to fire behavior-based automations
• 1,000+ Integrations: Connect with ecommerce platforms, calendars, and tools like Notion via NotionSender; learn more about sending emails from Notion
• Free Migrations & Training: Onboarding calls and webinars help your team adapt quickly

Pricing & Limitations

ActiveCampaign has no free plan. Paid tiers start at a low monthly rate for up to 500 contacts but climbing lists push costs higher fast. Essential automations arrive on the Lite plan, while CRM features require Plus or above. SMS add-ons and dedicated IPs incur extra fees. For small newsletters, this platform can feel more than you need.

Best for: Marketing teams and agencies that need deep segmentation, complex lifecycle automations, and built-in CRM functionality.

7. Campaign Monitor

Campaign Monitor is a design-first email marketing service with a polished drag-and-drop editor, extensive template library, and strong branding controls. Agencies and mid-sized brands rely on its sub-account management, white-label options, and client approval workflows to run multiple campaigns in parallel. Dynamic content rules and in-depth reporting help teams tailor messages based on subscriber behavior.

Unlike many services like Mailchimp, Campaign Monitor sets pricing according to contact volume and feature modules. Entry-level plans begin around $9 per month for up to 500 contacts, while unlocking journeys, sub-accounts, or white-labeling pushes costs into a mid-to-premium bracket. It pays to plan ahead to avoid unexpected fees when scaling your lists.

Key Features & User Experience

• High-quality Templates: Over 250 professionally designed, responsive themes
• Dynamic Content: Tailor sections of your email based on subscriber data
• Journeys & Automations: Visual workflow builder for onboarding, re-engagement, and follow-up series
• Agency-Friendly Tools: Sub-accounts, white-label options, and client approval workflows
• Detailed Analytics: Click maps, location tracking, and revenue attribution reports

Pricing & Limitations

Campaign Monitor offers no permanent free tier but does provide a 14-day trial. Core plans start at $9/month for 500 contacts; pricing scales steeply with list size. Advanced features like multivariate testing or white-label services require Premium or custom plans. Lack of transparent, flat-rate tiers can make budgeting challenging for growing lists.

Best for: Agencies, marketing teams, and brands that prioritize design quality, client management, and flexible approval workflows

Website: https://www.campaignmonitor.com

8. Kit (formerly ConvertKit)

Kit (formerly ConvertKit) caters specifically to creators, consultants, and niche publications seeking email tools with built-in monetization. It stands out among services like Mailchimp by combining a clean editor with visual automations that map out subscriber journeys and paid newsletter workflows. Users appreciate how tagging and segment splits feel more intuitive here than on many generalist platforms.

Key Features & User Experience

• Visual Automation Builder: Drag-and-drop canvas shows each step in sequence, from opt-in forms to purchase triggers.
• Paid Newsletter and Product Sales: Launch subscription tiers or one-off digital products without a separate storefront.
• Referrals & Integrations: Native hooks for Shopify, WordPress, Teachable, Gumroad and more simplify data flow.
• Generous Free Plan: Up to 1,000 subscribers and unlimited landing pages keep list building costs low.

Pricing & Limitations

Kit’s free “Newsletter” plan covers core features but charges a 3.5% + $0.30 transaction fee on paid subscriptions. Pro plans start at $15/month for up to 300 subscribers, unlocking advanced reporting, team collaboration, and no transaction fees. Some deep analytics and multi-user access remain Pro-only.

Best for: Creators, coaches, and niche publishers who need straightforward automations that handle both audience growth and paid content sales. For more details, visit https://kit.com.

9. Klaviyo

Klaviyo focuses on email and SMS marketing for online retailers, making it one of the top services like Mailchimp for Shopify, WooCommerce, and BigCommerce stores. Its strength lies in tying customer behavior directly to campaigns, so merchants can build product-driven flows that boost purchases without juggling multiple tools.

Unlike more generalist platforms, Klaviyo bills by active profiles instead of send volume. You get a free plan that supports up to 250 profiles and 500 emails, while paid tiers scale with audience size. Its revenue reporting and predictive analytics plug directly into your store, so you can see which flows drive the most orders.

Key Features & User Experience

• Ecommerce Triggers - Send emails or texts based on cart activity, purchase history, and browsing.
• Predictive Analytics - Forecast customer lifetime value and churn risk to guide segmentation.
• Deep Integrations - Native connectors for Shopify, WooCommerce, BigCommerce with minimal setup.
• Visual Flow Builder - Drag-and-drop editor for welcome series, post-purchase flows, and win-back sequences.
• Unified Reporting - Track email, SMS, and combined revenue attribution in one dashboard.

Pricing & Limitations

• Free Plan - 250 profiles, 500 emails, basic reporting
• Paid Plans - Start at $20/month for up to 600 profiles
• Scaling Costs - Prices jump as subscriber count and SMS credits grow
• SMS Billing - Separate per-message fees can add up for high-volume texting
• Learning Curve - Advanced segmentation and analytics may overwhelm new users

Best for: Ecommerce businesses that need precise revenue attribution and tailored lifecycle messaging.
Website: https://www.klaviyo.com

10. Omnisend

Omnisend combines email, SMS, and push notifications into a single platform designed for ecommerce brands. As one of the leading services like Mailchimp for online stores, it delivers prebuilt automation presets—from abandoned cart reminders to order follow-ups—so you can launch campaigns fast. The dashboard feels uncluttered, letting you drag in ecommerce templates, set up segments, and track revenue attribution without digging through menus.

Key Features & User Experience

• Multichannel Campaigns: Send coordinated email, SMS, and unlimited push notifications from one workflow.
• Prebuilt Automations: Ready-made flows for welcome series, cart abandonment, and product recommendations.
• Ecommerce Templates & Segments: Industry-specific designs and dynamic lists based on purchase behavior.
• Advanced Reporting: Track channel attribution, revenue per campaign, and open/click performance.
• 24/7 Support: Live chat available even on the free tier, plus included SMS credits on Pro plans.

Pricing & Limitations

The free plan supports up to 250 contacts with email and web push. Paid tiers start at $16/month for 500 contacts and include 1,000 SMS credits. Instead of billing only subscribers, Omnisend charges per “billable contact” (all entries in your list), which can spike costs as you import historical or inactive addresses. You’ll want to clean lists regularly to avoid unexpected fees.

Best for: Shopify and WooCommerce stores that need a unified email + SMS tool, clear pricing, and robust ecommerce analytics.
Website: https://www.omnisend.com

11. Drip

Drip is an ecommerce-first email automation platform designed for direct-to-consumer brands that need advanced lifecycle workflows and precise revenue attribution. Unlike generic tools, Drip’s visual workflow builder centers on triggers like product purchases, browse abandonment, and recurring orders. Deep Shopify and BigCommerce integrations sync customer data in real time, while optional SMS messaging offers transparent, carrier-fee–inclusive pricing. This focus on actionable analytics makes Drip a standout among services like Mailchimp for store-based marketers.

Key Features & User Experience

• Visual workflow builder – Drag-and-drop canvas tailored to ecommerce triggers with a clean interface for mapping customer journeys.
• Shopify and BigCommerce syncing – Automatic product, order, and customer-tag updates to power segmented campaigns.
• Ecommerce analytics – Revenue dashboards link every email or SMS send to actual sales and customer lifetime value.
• Built-in SMS – Send texts alongside emails at flat rates that include all carrier fees, no surprise surcharges.
• Live chat support – Responsive onboarding team helps you set up complex automations without delay.

Pricing & Limitations

Drip starts at $19 per month (up to 500 contacts) and scales by the number of active subscribers. There’s a 14-day free trial, but no permanent free tier. Costs can rise quickly for larger lists, and brands without online stores may find the ecommerce focus more than they need. Customer service is strong, yet the interface can feel specialized if you’re only sending simple newsletters.

Best for: DTC brands, Shopify and BigCommerce merchants, and marketers who require detailed revenue tracking and multi-channel lifecycle campaigns.
Website: https://www.drip.com

12. Moosend

Moosend offers a cost-effective email platform with unlimited campaigns and sends on paid plans, making it one of the most accessible services like Mailchimp for startups, agencies, and growing teams. It combines a straightforward interface with solid automation and landing page tools, without charging extra for high-volume sending.

Users can launch pay-as-you-go campaigns using credits that never expire, trial new templates with a 30-day free trial, and access responsive forms for lead capture. The platform’s customer support is responsive, guiding setup through live chat and a library of tutorials.

Key Features & User Experience

• Drag-and-Drop Builder: Over 130 templates and a visual editor for email, landing pages, and signup forms
• Automation Workflows: Prebuilt and custom sequences for onboarding, re-engagement, and event triggers
• Pay-As-You-Go Credits: One-time purchases that roll over, ideal for irregular sending schedules
• AI-Powered Content: Built-in AI writer to draft subject lines and email copy quickly
• Landing Pages & Forms: Hosted pages with GDPR compliance options

Pricing & Limitations

Moosend’s 30-day free trial requires no credit card and unlocks all features. Paid tiers start at a budget-friendly rate, scaling by active contacts or credits. Some advanced tools such as predictive analytics or priority support require Moosend+ or an Enterprise quote. Large subscriber lists may need custom pricing via the contact-tiered slider.

Best for: Small businesses and agencies seeking a flexible, low-risk email platform with transparent costs and no hidden send limits. Explore more at https://moosend.com.

Top 12 Email Marketing Platforms: Feature Comparison

Product	Core features	UX / Quality ★	Price / Value 💰	Target audience 👥	Unique selling points ✨/🏆
MailerLite	Drag‑drop builder, automations, landing pages, unlimited sends (paid)	★★★★ — clean UI, solid deliverability	💰 Low, transparent; generous sends	SMBs, freelancers, lean teams	✨ Simple + unlimited sends on paid tiers; 🏆 great value
Brevo (Sendinblue)	Email, SMS, WhatsApp, transactional SMTP/API, automation	★★★★ — flexible multichannel tools	💰 Pay‑as‑you‑go + free tier; cost varies by channels	Growing teams needing multichannel	✨ Unified marketing + transactional messaging
Constant Contact	Drag‑drop emails, event marketing, 300+ integrations, live support	★★★ — very approachable; guided onboarding	💰 Mid; pricier as lists scale	Small orgs, nonprofits, local businesses	✨ Hands‑on support & onboarding
AWeber	Templates, landing pages, automations, clear pricing tiers	★★★★ — reliable, easy for non‑technical users	💰 Clear tiered pricing; free tier available	Solopreneurs, newsletters	✨ Transparent pricing; longstanding reliability
GetResponse	Automation, funnels, webinars, course hosting, AI tools	★★★★ — feature‑rich (can feel heavy)	💰 Mid‑market; broad feature value	Creators, infoproduct sellers	✨ Integrated webinars & course selling
ActiveCampaign	Advanced automations, built‑in CRM, tracking, 1,000+ integrations	★★★★★ — powerful, steep learning curve	💰 Premium; scales quickly with contacts	Teams needing complex lifecycle automation	🏆 Best-in-class automation & CRM
Campaign Monitor	High‑quality templates, journeys, branding controls, agency tools	★★★★ — design‑forward, polished	💰 Mid‑to‑premium; variable by contacts	Agencies & design‑focused brands	✨ Top template/branding experience; white‑label
Kit (ConvertKit)	Visual automations, paid newsletters, product integrations	★★★★ — clean, creator‑friendly	💰 Free generous newsletter plan; paid Pro	Creators, consultants, niche publishers	✨ Built‑in monetization for creators
Klaviyo	Email + SMS, ecommerce triggers, predictive analytics, revenue reporting	★★★★★ — ecommerce‑grade precision	💰 Premium; higher entry but high ROI for stores	Ecommerce/DTC brands (Shopify, Woo)	🏆 Deep ecommerce integrations & attribution
Omnisend	Email, SMS, push, prebuilt ecommerce automations, included SMS credits	★★★★ — easy ecommerce templates & segments	💰 Good value for stores; billing nuances (billable contacts)	Ecommerce stores, Shopify/Woo users	✨ Simple omnichannel plus included SMS credits
Drip	Visual workflows, Shopify/BigCommerce integrations, revenue tracking	★★★★ — focused on lifecycle automation	💰 Mid‑to‑premium; scales with list size	DTC brands needing revenue attribution	✨ Ecommerce lifecycle automation; transparent SMS pricing
Moosend	Drag‑drop, automations, landing pages, PAYG credits, unlimited sends	★★★ — budget friendly, straightforward	💰 Budget; 30‑day free trial; PAYG credits never expire	Startups, cost‑conscious agencies	✨ PAYG credits never expire; competitive pricing

Final Thoughts

Finding the right email marketing platform is a critical decision that directly impacts your ability to connect with your audience, nurture leads, and drive business growth. While Mailchimp often serves as the default starting point for many, this deep dive into twelve distinct services like Mailchimp shows a rich and varied market, with powerful options designed for specific needs, budgets, and business models. The perfect tool for an e-commerce startup will differ greatly from the ideal solution for a solo creator or a B2B service provider.

Your journey to find the right platform doesn't end with reading reviews; it begins with a clear understanding of your own strategic goals. The key is to move beyond a simple feature-for-feature comparison and instead focus on which platform’s core philosophy aligns with your business objectives.

Key Takeaways and Decision Framework

To make a confident choice, consider the following points as a final checklist. Reflecting on these will help you narrow down the extensive list we've covered and select a tool that feels like a true business partner.

• For Simplicity and Affordability: If your primary need is straightforward email newsletters and basic automation without a steep learning curve, MailerLite and Moosend stand out. They offer generous free plans and intuitive interfaces, making them perfect for freelancers, bloggers, and small businesses just starting their email marketing journey.
• For All-in-One Marketing Power: Businesses looking for more than just email will find immense value in platforms like Brevo and GetResponse. These services integrate SMS marketing, landing pages, live chat, and even webinar hosting, offering a consolidated marketing hub that can scale with your operations.
• For Advanced Automation and CRM: When your strategy depends on sophisticated customer journeys and deep segmentation, ActiveCampaign and Drip are the clear frontrunners. Their powerful automation builders and CRM functionalities are built to handle complex, behavior-driven campaigns, making them ideal for serious marketers and growing businesses.
• For E-commerce Specialization: Online retailers have unique needs, from abandoned cart recovery to post-purchase follow-ups. Klaviyo and Omnisend are purpose-built for e-commerce, offering deep integrations with platforms like Shopify and BigCommerce, and providing the data-driven tools necessary to maximize customer lifetime value.

Implementation and Final Considerations

Once you've shortlisted a few candidates, the next step is practical application. Almost every service on this list offers a free trial or a free-forever plan. Use this opportunity to test the user experience firsthand. Import a small segment of your list, build a sample automation, and design a test campaign. Does the interface feel intuitive? Can you find the features you need without frustration?

Beyond the user interface, pay close attention to list management. As your campaigns run, maintaining good list hygiene is crucial for deliverability and engagement. Understanding platform-specific quirks, such as knowing how to fix cleaned email Mailchimp lists or how your new chosen service handles bounces, will save you significant headaches down the road. The best platform is not just the one with the most features, but the one you can manage effectively to keep your sender reputation strong.

Ultimately, the best email marketing service is the one that empowers you to execute your strategy efficiently and effectively. Whether you need the elegant design focus of Campaign Monitor or the time-tested reliability of AWeber, there is a platform out there that fits your specific workflow. By aligning your business needs with the strengths of one of these excellent services like Mailchimp, you set the stage for meaningful communication and sustainable growth.

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